LUNEIA VALUES : HOW WE’RE WORKING TOWARDS OUR GOALSPosted by Anjun Murari on
Here at LUNEIA, our aim is to create science-led, efficacious skincare products that make an impact on everything except our planet. Championing the idea that using sustainably conscious products shouldn’t mean you have to compromise on aesthetic OR results, we formulate with the notion that you really can have it all.
Because of this, our values are at our core; they steer everything we do. We’d love for you to join us on our pursuit for change whilst you work on your own mission for glowing skin.
FORGET WHAT YOU THINK YOU KNOW ABOUT WHAT A ‘SUSTAINABLE’ BRAND LOOKS LIKE
NO BROWN CARDBOARD HERE.
It’s a big word right now, because it’s an even bigger topic. Our sustainability goals are huge, and we always have our finger on the pulse of the latest in eco-conscious options; from packaging to processes to delivery.
At LUNEIA, we don’t believe in style over substance, so we’re here to create both in unison, and pledge to never compromise on either.We know that small individual changes to our daily habits can have a combined impact, which is why our offering is, and always will be, evolving alongside the latest in planet-kind developments. Practicing mindful, sustainable choices are a key aspect of our everyday rituals, and we’d love to help you make them part of yours too.
OUR TUBESOur Radiance Ritual mask is housed in a tube made from 50% PCR (post-consumer resin) plastic. PCR plastics give a new lease of life to waste, including PET, PP and HDPE, that may otherwise be sent to landfill or end up polluting our oceans. Above all, PCR is better for the environment than it’s virgin counterparts and through its use, encourages wider supply to meet the demand of conscious consumers. With less virgin materials being produced, making a PCR tube creates lower carbon emissions than transition plastic and glass.
In recent years, plastic has come under scrutiny from consumers, but the material still has some benefits. As it is lighter in weight than glass, PCR plastic has a far lower carbon footprint than it’s heavier counterparts. Our Radiance Ritual tubes are made from 50% PCR recycled plastic, and are also fully recyclable post-use; offering a dual benefit to our planet and establishing our place as part of a circular economy. Simply rinse out, separate the lid from the tube and place in your recycling bin. We won’t claim that it is perfect, but it is progress.
OUR CARTONSOur product cartons are created using pulp from sustainable forestry practices and printed with vegetable inks. Vegetable inks are sourced from commercial crops, which are renewable as well as having the benefit that they help to fix nitrogen to soil in their growing process, keeping the areas that they are produced fertile. In comparison to petroleum based inks, vegetable inks release far less pollution, with as little as 4% VOCs compared to up to 40% emitted by their oil-based counterparts. Keeping our product cartons fully recyclable as they 100% glue-free, and aesthetically pleasing is so important to us.
As our product range grows later in 2020, so will our pledge. Stay tuned for more.
VEGAN, CRUELTY FREE FORMULATIONS. GLOW GUARANTEED.
As lovers of our world, naturally, we also respect every being that calls it home.
We are proud to have been awarded The Vegan Trademark by the revered Vegan Society, for our environmentally conscious practises and commitment to being a force for good. As a key part of being certified, our products are made in the UK in line with stringent EU regulations.
Being kind to our animal friends should not mean that you are not kind to you too, which is why you can trust our vegan, cruelty free, paraben-free formulations to always still be potent, impactful and results-driven.
SKIN SCIENCE, IT’S SIMPLE MATHS.
The ingredients we choose are intentionally curated, and as we are producing a line of specifically targeted products, everything that goes in has a clearly defined role to achieve a visible desired result. We have a minimalist INCI list of around 10 ingredients making their way into each of our formulas, compared to the average beauty product having 40. By selecting only the most effective ingredients, our products are not padded out with unnecessary fillers, just those that are needed for real results.
Clinically proven, our active ingredients take months of thorough research and testing, meaning that by the time they make it onto your skincare shelf, they’re already staples in our team’s routines.
OUR MUSE, OUR MANTRA
Our products are designed to improve your skin health, but we value the importance of what you can’t see, too. That is why we believe in wellness rituals, and know of the power that simple acts of mindful self-care can have on your wellbeing to enjoy contentment in your own body and mind.
Our message is one of empowerment. The I AM MY OWN MUSE mantra that you’ll find inside our Radiance Ritual’s packaging is one that we’re incredibly passionate about. At LUNEIA, we aim not only to inspire you when it comes to your skincare choices, but encourage you to be inspired by who you already are. With our products by your side, we aim to boost, elevate and champion what makes you - you.
We know clear skin is just the start, but it might give you the confidence needed to take on all the important bits of your day with your head held just a little bit higher.
Want to hear more about our values? Take a look here.
Have questions we haven’t answered yet? Pop us a message to email@example.com or send us a message via Instagram @Luneia and we would love to hear from you.