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Formulation Philosophy

Luneia is a curated edit of high-efficacy products, each designed to target specific skincare needs. Driven by science, with clinically-proven active ingredients, and precisely formulated, with as much attention given to what we keep out as what we put in – the products in our range deliver so you’re in control of a skincare regime entirely personal to you.

What we include

We believe that skincare products should be safe, highly effective, and prioritise your skin health. That’s why we always take a science-led approach, using clinically-proven active ingredients that demonstrate real results.

There is a lot of confusion around natural vs synthetic ingredients. We believe in the power of both. Natural ingredients are not all safe, and synthetic ingredients are not all unsafe.

That’s why we use safe, clinically-proven ingredients that work damn hard for your skin alongside some of the highest-efficacy natural ingredients out there to create powerfully targeted products that help you achieve your specific skincare goals.

What we don't

We care just as much about what we keep out of our products as we do about what we put in, which is why we’ve chosen to exclude many ingredients such as parabens, sulphates, SLS, mineral oil and silicones. Our formulations are always entirely essential oil and fragrance free. Fragrance is a common irritant with no benefit to skin. It goes against what we stand for to add anything unnecessary to our products (and who wants their face to smell like a Pina Colada anyway?)

Good Foundations

We’re proud to be made in the UK in line with stringent EU regulations; to hold the prestigious Vegan Trademark from The Vegan Society; for our environmentally conscious practises, and commitment to being a force for good.

Learn more about our values below.

Our Values

Be your own muse

You’re our inspiration, and we’re here to be your second biggest champion. We believe the first should be you. Our products are designed to give you control over a bespoke skincare regime that works for you. It’s time to be your own muse.

Assuming Responsibility

The beauty industry is littered with bad practises and seriously needs to raise its game. We’re doing things differently. All our practices are environmentally conscious, from our low-impact packaging choices to our 100% recyclable products. We won’t claim it’s perfection…but it is progress. And we promise to keep leading the charge for positive change. Thanks for helping us be a force for good, Babe.

We’d love to hear from you. If you have any thoughts or suggestions about how we can improve our environmental impact, please drop us a line at info@luneia.com

Wellness First

We design wellness products to improve your skin health, but we also know the best things in life aren’t things. We believe in making a positive impact on the world. And that we have a responsibility to promote and contribute to the overall wellbeing of our customers, empowering them to be their own best self. There is no one quite like you, Babe. Be your own ray of light.

The whole truth

We pride ourselves in our formulations, the efficacy of our ingredients and the clinical studies that back them up. So, you’ll only ever get full transparency from us - from an exacting list of ingredients, right through to the real effect you can expect them to deliver. We also stand for the rights of every kind, and are proud to have been awarded The Vegan Society’s trademark. None of our products or practises will ever harm animals. Kindness always, Babe.

Clearly curated 

Luneia is an intentionally curated edit of specifically targeted products with clearly defined roles. Designed to complement one another, they also stand up (and deliver) independently – so you’re in control of a skincare regime that’s bespoke to you. Say hello to radiant “just woke up like this” skin (and liberate your bathroom cabinet while you’re at it).

Founder's Story

I’m Gemma, founder of Luneia.

During more than a decade as a beauty buyer, I had access to literally hundreds of skincare products. Internationally best-selling face creams; buzz-generating scrubs; all-natural ‘miracle’ masks. You name it, I tried it. Which made my continued struggle with hormonal acne all the more disheartening.

This continued for years, until I decided to draw right back, forget the hype, and take responsibility for my own skin. I changed my skincare regime, focussing on clinically-proven products with specifically targeted active ingredients, and, alongside some holistic lifestyle changes, I finally saw the results I’d been waiting so long for.

Appreciating the science behind why; the unique needs of my own skin and, crucially, seeing the results gave me a sense of control and confidence I hadn’t felt before. It was, and still is, an incredibly liberating feeling.

I founded Luneia because the way skincare currently serves us needs a shake-up. Everyone deserves to feel in control of their own skin. It’s a subject close to my heart because I know just how difficult it is when your skin isn’t behaving the way you want it to. But everything can change…

Be your own muse.